Make the numbers agree again.
Duplicate purchases in Meta, conversions missing from GA4, a CRM that disagrees with everything: broken measurement quietly misdirects budget every day it stays broken. We diagnose exactly what is double-counted, missing or misattributed, rebuild the tracking properly (browser and server side) and reconcile it against your backend so the numbers finally agree.
Audited · rebuilt browser and server side · reconciled against your backend · monitored.
Broken tracking misdirects budget every day it stays broken.
Double-counted conversions make weak campaigns look strong; missing ones hide the winners; and every platform tells a different story.
Conversions counted twice
Refreshed thank-you pages and duplicate pixels inflate the numbers.
Real orders missing
Payment redirects and third-party checkouts fire no event at all.
Platforms that disagree
Meta, GA4 and the order database each report a different day.
Bidding on bad data
Smart bidding optimises toward whatever the broken tracking claims.
Journeys pixels cannot see
Cross-domain and consent-restricted paths drop conversions silently.
Breaks again next month
A site update kills a tag and nobody notices until the report looks odd.
Diagnose, rebuild, reconcile, monitor
A systematic fix, not another pixel: find exactly what is wrong, rebuild it properly, prove it against the backend, and watch it stays true.
Audit and diagnose
A systematic audit of what every platform is counting: which events fire, when they double-fire, what never fires at all, and why the same day looks different in Meta, GA4 and the order database.
- Full tracking audit across platforms
- Duplicate and missing event diagnosis
- AJAX, redirect and payment-page issues found
- A written map of what is broken and why
Rebuild it properly
Clean GTM containers, a designed event layer, server-side tracking and Meta CAPI with correct deduplication, and consent handled properly, so conversions are counted once and keep being counted as browsers get stricter.
- GA4 and GTM rebuilt cleanly
- Server-side GTM and Meta CAPI
- Purchase events that fire exactly once
- Consent Mode v2 compliance
Reconcile against reality
Tracking is only proven when it matches the backend. We reconcile platform numbers against your actual orders, payments and CRM records daily, and classify every gap, so trust is earned with evidence.
- Daily platform-versus-backend reconciliation
- Every order classified and accounted for
- Discrepancies explained, not tolerated
- Server-side capture for journeys pixels miss
Monitor so it stays fixed
Tracking breaks silently: a theme update, a new form, a platform change. AI monitoring watches event volumes and match quality so a tag that stops firing is a same-day alert, not a month of bad data.
- Event volume and health monitoring
- Same-day alerts when tracking breaks
- Match quality watched over time
- Fixes handled, not just flagged
What changes when measurement is proven
Trust is not asserted, it is reconciled: platform numbers matched against real orders, every day.
Counted once, correctly
Browser and server events deduplicated properly, at last.
Lost orders recovered
Server-side capture for the journeys pixels can never follow.
Reconciled against reality
Every order classified against its tracked journey, daily.
Platforms learn the truth
Accurate signals in, better optimisation out.
Same-day breakage alerts
Event volumes watched, so a dead tag is caught in hours.
Documented, not tribal
A written spec of every event, trigger and tag.
Solutions built for your industry
Every industry has different challenges. We build data, reporting, automation and AI solutions that fit the way your business operates.
Marketing Agencies
Automate client reporting, prove attribution and monitor every account without the manual grind.
- Multi-client reporting automation
- Cross-channel attribution
- Tracking QA across the book
- AI-drafted client commentary
Ecommerce & DTC
Connect store, marketplace, ad and finance data to see true profitability and reliable tracking.
- Contribution margin by SKU
- Server-side conversion tracking
- Marketing tied to revenue
- AI margin and stock alerts
Retail
Bring together sell-through, margins, locations and marketing across every channel.
- Sell-through by channel
- Product and category margins
- Retail and wholesale in one view
- AI demand forecasting
Franchise
Compare every location on consistent numbers, with AI reading the weekly review.
- Location scorecards
- Standardized KPIs
- Roll-up and drill-down
- Underperformance alerts
SaaS
Connect product, marketing, sales and billing into clear growth metrics, plus custom AI features.
- MRR and ARR reporting
- Activation and churn analytics
- CAC against LTV
- AI agents and internal tools
Professional Services
Automate intake to invoice and make the firm's knowledge searchable, with approvals throughout.
- Intake and proposal automation
- Utilization and pipeline reporting
- AI speed-to-lead follow-up
- Knowledge assistants with sources
Legal Services
Document intelligence, intake automation and clean matter reporting, handled confidentially.
- Document classification and extraction
- Client intake automation
- Matter and revenue reporting
- Assistants grounded in your precedents
Healthcare
Operational reporting and careful automation for clinics and multi-site practices.
- Booking and utilization reporting
- Multi-site scorecards
- Payroll automation with approvals
- Patient acquisition ROI
A simple, low-risk way to get started
Three clear steps to working together, backed by commitments that keep the risk on us, not you.
- Step 1 We understand the problem and design the system We learn your goals, systems, and the questions you need answered.
- Step 2 We build it, and prove it works Tracking, dashboards, automation or AI, built to fit your business.
- Step 3 We deploy, monitor and keep improving it We keep improving it as your business grows and your questions change.
We remove the risk of getting started so the decision is easy. Here is our commitment to you:
- Free first consultationA practical working session about your data, workflows and AI opportunities, not a sales pitch. If we are not the right fit, we will say so.
- Clearly scoped first projectWe agree on the deliverable, timeline, and price up front. No open-ended retainer required to begin.
- You own everythingEvery pipeline, dashboard, workflow and agent we build is yours: your accounts, your code, documented, with no lock-in.
- No long-term contract to startBegin with one focused engagement. Continue only if the results earn it.