Know what changed before you ask.
Dashboards report; someone still has to notice, investigate and explain. We put AI on that job: it watches your metrics continuously, detects what genuinely changed, works out where and why, and delivers a short plain-language brief with recommended next steps, to your inbox or Slack, on schedule or the moment something moves.
Tracking faults ruled out before anyone is alerted · the numbers shown beside every claim.
The dashboard knew. Nobody was looking.
Metrics move on Tuesday and get noticed at month-end, because dashboards report to whoever happens to open them.
Found weeks late
The drop happened on the 4th; the meeting noticed on the 28th.
Charts without a why
The dashboard shows the move; explaining it costs an analyst's afternoon.
Alert fatigue or silence
Naive thresholds cry wolf until everyone mutes them.
Insight rationed
Only the metrics someone watches get watched.
Findings without owners
What gets noticed still does not get actioned.
Questions queue for analysts
Simple follow-ups wait days for the person with access.
Watch, explain, recommend, deliver
The analyst loop, automated: continuous monitoring, root-cause digging, a plain-language brief and a recommended next step.
Watch the numbers continuously
Revenue, spend, conversion, pipeline and the metrics you choose, monitored all the time against their own history, with real anomalies separated from normal noise and tracking faults ruled out before anyone is alerted.
- Continuous monitoring, not month-end
- Anomalies separated from variance
- Tracking faults ruled out first
- Forecast drift flagged early
Explain what changed and why
When something moves, the AI does the digging a person would: which segment, campaign, product or location drove it, how it compares to history, and what else moved with it, then writes it up in plain language.
- Root-cause drill-down
- Contribution by segment and campaign
- Plain-language explanations
- The numbers shown alongside
Recommend the next step
Each brief ends with what is worth doing: what to investigate, pause, scale or fix, and who should own it, so insight arrives as a short action list rather than a chart to interpret.
- Recommended actions, ranked
- Routed to the right owner
- Tasks created in your tools on approval
- A record of what was acted on
Delivered where your team works
A scheduled digest for the week, instant alerts for the things that cannot wait, and a natural-language line to the same trusted data, so anyone can ask a follow-up question and get an answer grounded in the model.
- Weekly digests to email or Slack
- Real-time alerts when it matters
- Ask follow-up questions in plain language
- Answers grounded in your modelled data
What changes when the watching is automated
Every metric gets an attentive analyst, and your people get the short brief instead of the digging.
Watched continuously
Every chosen metric, against its own history, all the time.
Changes explained
Which segment, campaign or product drove it, written plainly.
False alarms filtered
Tracking faults and normal variance ruled out before an alert.
A next step, recommended
Ranked actions with owners, tasks created on approval.
Delivered where you work
Weekly digests plus instant alerts, in Slack or email.
Ask follow-ups in English
Answers grounded in the same modelled data, figures shown.
Solutions built for your industry
Every industry has different challenges. We build data, reporting, automation and AI solutions that fit the way your business operates.
Marketing Agencies
Automate client reporting, prove attribution and monitor every account without the manual grind.
- Multi-client reporting automation
- Cross-channel attribution
- Tracking QA across the book
- AI-drafted client commentary
Ecommerce & DTC
Connect store, marketplace, ad and finance data to see true profitability and reliable tracking.
- Contribution margin by SKU
- Server-side conversion tracking
- Marketing tied to revenue
- AI margin and stock alerts
Retail
Bring together sell-through, margins, locations and marketing across every channel.
- Sell-through by channel
- Product and category margins
- Retail and wholesale in one view
- AI demand forecasting
Franchise
Compare every location on consistent numbers, with AI reading the weekly review.
- Location scorecards
- Standardized KPIs
- Roll-up and drill-down
- Underperformance alerts
SaaS
Connect product, marketing, sales and billing into clear growth metrics, plus custom AI features.
- MRR and ARR reporting
- Activation and churn analytics
- CAC against LTV
- AI agents and internal tools
Professional Services
Automate intake to invoice and make the firm's knowledge searchable, with approvals throughout.
- Intake and proposal automation
- Utilization and pipeline reporting
- AI speed-to-lead follow-up
- Knowledge assistants with sources
Legal Services
Document intelligence, intake automation and clean matter reporting, handled confidentially.
- Document classification and extraction
- Client intake automation
- Matter and revenue reporting
- Assistants grounded in your precedents
Healthcare
Operational reporting and careful automation for clinics and multi-site practices.
- Booking and utilization reporting
- Multi-site scorecards
- Payroll automation with approvals
- Patient acquisition ROI
A simple, low-risk way to get started
Three clear steps to working together, backed by commitments that keep the risk on us, not you.
- Step 1 We understand the problem and design the system We learn your goals, systems, and the questions you need answered.
- Step 2 We build it, and prove it works Tracking, dashboards, automation or AI, built to fit your business.
- Step 3 We deploy, monitor and keep improving it We keep improving it as your business grows and your questions change.
We remove the risk of getting started so the decision is easy. Here is our commitment to you:
- Free first consultationA practical working session about your data, workflows and AI opportunities, not a sales pitch. If we are not the right fit, we will say so.
- Clearly scoped first projectWe agree on the deliverable, timeline, and price up front. No open-ended retainer required to begin.
- You own everythingEvery pipeline, dashboard, workflow and agent we build is yours: your accounts, your code, documented, with no lock-in.
- No long-term contract to startBegin with one focused engagement. Continue only if the results earn it.