Sales & CRM

AI Lead Generation & Follow-Up That Never Goes Cold

Outreach runs on schedule with personalization that used to take an hour per prospect, replies are triaged instead of buried, and inbound leads get followed up while they are still warm.

B2B Services Business
The story

What they were stuck on, and what we built

The problem

Prospecting was manual and follow-up was worse: hours researching companies before outreach, templated emails that read like templates, replies buried in the inbox, and paid-for inbound leads going cold because nobody chased them on time.

What we did

We built the sales automation pipeline: prospects sourced and enriched against the ideal profile, an AI step that reads each company's website and drafts genuinely personalized outreach, human approval before anything sends, automatic reply classification and follow-up scheduling, calendar booking for interested prospects, and every touch logged to the CRM. The same agent watches inbound leads and drafts the follow-up when one starts going quiet.

How it was built

What we connected, automated and safeguarded

The complete system: the integrations behind it, the workflow it runs, and the controls that make it safe to rely on.

What we connected

  • Apollo
  • Gmail
  • Google Calendar
  • HubSpot
  • n8n
  • OpenAI & Claude

What we automated

  • Lead sourcing, enrichment and deduplication
  • Per-company research and fit scoring
  • Personalized outreach drafts for approval
  • Reply classification and follow-up sequencing
  • Meeting booking and CRM logging

Reliability & controls

  • Every first-touch email approved by a person
  • Suppression against existing customers and open deals
  • Send limits and schedule windows enforced
  • Weekly pipeline reporting on real outcomes

A representative build for this use case. Yours starts from your systems, your rules and your approval points.

The result

Outreach runs on schedule with personalization that used to take an hour per prospect, replies are triaged instead of buried, and inbound leads get followed up while they are still warm.

Sales & CRM · B2B Services Business

A pipeline that fills itself

Sourcing, research and drafting run continuously instead of when someone has time.

Follow-up on time, every time

Cold leads and quiet replies surface with the next message already drafted.

Reps spend the day selling

The research and chasing happen upstream; people handle the conversations.